Market Intel

Best STR markets for bonus depreciation in 2026

9 min read · Updated April 2025

Two $600,000 STR properties in different markets can have a $60,000 to $90,000 difference in Year 1 bonus depreciation — based entirely on where they're located. This isn't about finding a great deal. It's structural: land value ratios, property age distributions, and the outdoor amenity culture of a market determine how much of your purchase price can be bonus-depreciated.

Here's an objective analysis of which STR markets produce the best bonus depreciation profiles in 2026 — and which popular markets disappoint despite strong revenue numbers.

How we score markets: DepreciMax's market scores are based on four public data signals — land value ratio (40% weight), average property age (30%), price per square foot (20%), and condo ratio (10%). All land value data is sourced from county assessor records. Higher scores = more of the purchase price is in bonus-eligible assets.

Tier 1: Highest bonus depreciation potential

A+

Smoky Mountains / Gatlinburg, TN

Key zip codes: 37738, 37862, 37876, 37863
Avg land ratio: 6–12%
New construction: High activity
Outdoor amenities: Ubiquitous

The Smoky Mountains are the gold standard for STR bonus depreciation. Land in Sevier County is cheap — mountain terrain with limited buildable lots keeps improvement values high relative to land. A $500,000 cabin here might have a county assessed land value of $30,000–$50,000, meaning 90%+ of the price is depreciable improvements. Outdoor amenities — hot tubs, fire pits, game rooms, tiered decks — are essentially standard inventory. The area has seen heavy new construction since 2020, meaning modern finishes and systems that segregate cleanly into 5-year personal property. Average bonus dep yield: 22–28% of purchase price.

A+

Blue Ridge / Ellijay / Cherry Log, GA

Key zip codes: 30513, 30540, 30539
Avg land ratio: 8–15%
New construction: Very active
Outdoor amenities: Very common

North Georgia mountain towns have been the fastest-growing STR market in the Southeast. Land values in Fannin and Gilmer counties are extremely low — Appalachian mountain terrain where the improvements cost far more than the dirt underneath. Blue Ridge attracts a high-income visitor base, which means developers have been building premium cabins: open floor plans, chef kitchens, multiple hot tubs, screened porches with outdoor fireplaces, game lofts. These finish profiles translate directly into strong bonus dep stories. Average bonus dep yield: 20–26% of purchase price.

Tier 2: Strong bonus depreciation potential

A

Poconos, PA (Delaware Water Gap area)

Key zip codes: 18349, 18466, 18372, 18328
Avg land ratio: 10–20%
New construction: Moderate
Outdoor amenities: Common

The Poconos serve the massive New York–Philadelphia drive market. Monroe County has relatively low land values, and the STR inventory skews toward lake-access or ski-adjacent properties with indoor pools, game rooms, and hot tubs. Condo communities with significant common area improvements (fitness centers, pools, ski lifts) can add meaningful 15-year land improvement credits. The older housing stock (1970s–90s builds) slightly limits some 5-year property opportunities, but renovation activity is picking up. Average bonus dep yield: 18–23% of purchase price.

A

Table Rock Lake / Branson, MO (Lake of the Ozarks)

Key zip codes: 65616, 65733, 65020, 65049
Avg land ratio: 8–18%
New construction: Active
Outdoor amenities: Very common

Missouri Ozarks lake markets have some of the lowest land-to-improvement ratios in the country. Waterfront access (docks, boat slips, shoreline) counts as 15-year land improvements at a pro-rata basis. The STR inventory mixes older lakehouse inventory with newer builds, so check individual property ages. Branson-area condos with shared lakefront amenities can be particularly strong.

B+

Broken Bow / Hochatown, OK

Key zip codes: 74728, 74764
Avg land ratio: 10–18%
New construction: Very active
Outdoor amenities: Very common

Hochatown has exploded in the past four years. New cabin builds are plentiful, with modern A-frame and barndominium-style construction that tends to have excellent 5-year property profiles (exposed wood truss systems, LVP throughout, open kitchens, outdoor tubs). Low McCurtain County land values and nearly all-new construction make this a strong target market for bonus dep buyers.

B

Joshua Tree / Twentynine Palms, CA

Key zip codes: 92252, 92277
Avg land ratio: 18–30%
New construction: Moderate
Outdoor amenities: Common (pools, outdoor setups)

Joshua Tree has high STR demand and distinctive property aesthetics that photograph extremely well. Desert land is relatively cheap by California standards, though land values have risen with the STR boom. Outdoor pools and container-style or architectural builds have strong personal property profiles. Check individual county assessments carefully — property values have increased significantly since 2020, and land ratios vary widely by micro-location.

Markets to be cautious about

High STR revenue ≠ high bonus depreciation. The most popular vacation markets often have the worst bonus dep profiles because high demand drives land values up. Good STR revenue and good bonus dep potential are frequently inversely correlated.

D

Hawaii (Maui, Kauai, Oahu)

Any zip code
Avg land ratio: 40–70%
Bonus dep yield: 8–14%

Hawaii is a fantastic place to own a vacation rental and a poor place to own one if bonus depreciation is part of your thesis. Land in Hawaii is extraordinarily scarce and valuable — land values routinely represent 50–70% of property value. Your depreciable basis is tiny relative to purchase price, and there's often not much outdoor improvement either (small lots, condo-heavy inventory). Hawaii generates excellent revenue; it just doesn't generate much depreciation.

C

Florida Gulf Coast (Destin, 30A, Naples)

Key zip codes: 32541, 32459, 34102
Avg land ratio: 30–50%
Bonus dep yield: 12–18%

Florida beach markets have high STR demand and solid revenue, but beachfront and near-beach land commands a significant premium. Condos in high-rise towers do better (zero land allocation per unit) but have limited individual improvement value. Single-family homes near the water carry high land ratios. If you're buying in Florida for the revenue, that's legitimate — just don't expect the bonus dep story to be as strong as a mountain market.

C−

Lake Tahoe / South Lake Tahoe, CA–NV

Key zip codes: 96150, 89451
Avg land ratio: 35–55%
Bonus dep yield: 12–16%

Tahoe properties are beautiful and expensive — both the revenue and the land values reflect that. Lakefront lots are worth enormous amounts, which means a large fraction of the purchase price is non-depreciable. Additionally, STR regulations in South Lake Tahoe have tightened significantly, adding operational risk on top of the weaker depreciation profile. Nevada-side properties (Incline Village, Crystal Bay) have slightly better land ratios but similar overall dynamics.

The bottom line

If bonus depreciation is a meaningful part of your investment thesis, the choice of market matters as much as the choice of property. Mountain markets in the Southeast and Midwest consistently produce the best combination of low land values, outdoor amenity density, and new construction activity.

Within any market, individual properties vary significantly. The right process is to screen by market first (use DepreciMax's zip-level scores to identify high-potential zip codes), then run a property-level AI estimate on your finalists before making an offer.

Search by market — ranked by bonus depreciation score

Enter any zip code and see its land value ratio, average property age, amenity density score, and estimated bonus dep yield — free to search.

Search Markets Free →