STR Market Comparison · 2026

Orlando / Kissimmee, FL vs Palm Coast, FL — short-term rental bonus depreciation head-to-head

Which of these two short-term rental markets is the better bonus depreciation play in 2026? Data from the DepreciMax STR Bonus Depreciation Study.

Verdict

Orlando / Kissimmee wins on depreciation math

Both are Florida with no state income tax, so all bonus depreciation flows through federally. Orlando wins on entry price ($297K vs $700K), depreciation math (16% land vs 23%), and Diamond density (67% vs 49%). Palm Coast works if you specifically want coastal exposure — Orlando is the theme-park corridor.

Orlando / Kissimmee vs Palm Coast — data head-to-head

Metric Orlando / Kissimmee, FL Palm Coast, FL
Median bonus-eligible % (of purchase price) 26%Better tax math 25%
Median STR purchase price $297K $700K
Typical Year-1 write-off ~$77K ~$175K
Median land ratio 16% 23%
Diamond density (≥24% bonus-eligible listings) 67% 49%
Orlando / Kissimmee, FL

When to choose Orlando / Kissimmee

STR investors optimizing for the lowest entry point in Florida with strong depreciation math. Theme-park adjacency drives year-round demand.

Palm Coast, FL

When to choose Palm Coast

Coastal-specific investors who want Atlantic beach access. Accept 2× the entry price and weaker depreciation math for the coastal brand.

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Data source: DepreciMax STR Bonus Depreciation Study — 2026